Industry · Realtors & Brokers

Your CRM is leaking. We build the system that closes the leak.

New-listing alerts to your buyer database in 90 seconds of MLS hit. Drip nurture that doesn't sound like a 2014 template. CRM hygiene that actually surfaces the warm leads. Built for solo agents and boutique brokerages.

The quiet leaks

Here's what's quietly costing you every week.

Your CRM has 1,400 'cold' contacts that are actually warm

You haven't touched them in 8 months because there's no time. 6% of them are about to buy a house with the agent who DID text them. That's $84K+ in lost commission, sitting in your database right now.

Speed-to-buyer-database on new listings is hours, not seconds

A great listing hits the MLS at 9:14am. By the time you text your buyers at 11:30am, three of them already saw it on Zillow and called the listing agent. You just lost a $14K commission you should have owned.

Drip campaigns sound like a 2014 ReMax template

'Happy Spring! Did you know mortgage rates...' — your buyers are deleting it in 0.3 seconds. The 1.4% of agents who write like a human get the calls. The other 98.6% become spam.

Closed deals never become referral machines

You closed 23 homes last year. Each client knows 6-8 people who'll buy in the next 24 months. You sent zero anniversary texts. Zero referral asks. That's 140+ warm intros you walked away from.

What NEX ships

Four systems. Built around your day, not a template.

01

New-listing alert blasts (90-second speed)

MLS hits a new listing that matches a buyer's criteria → personalized SMS + email fires inside 90 seconds. You're the first agent in their inbox. You own the showing request.

  • MLS feed / RETS integration (works with Spark, Sierra Interactive, FollowUpBoss, kvCORE)
  • Per-buyer criteria matching (price, beds, neighborhood, school district)
  • Personalized SMS + email with one-tap showing request
  • Auto-routes responses to your phone in real time
02

Buyer / seller nurture sequences that don't sound like spam

Custom-written drip ladders by lead temperature (just-inquired vs 6-month-out vs cold-revival). Every message is in your voice, references real local market, and is short enough to actually be read.

  • 3 lead-temperature tracks (hot 0-30d, warm 30-90d, cold 90d+)
  • Custom-written SMS + email copy in your voice (not template)
  • Local market data auto-inserted (median price, days-on-market in their zip)
  • Engagement-based re-segmenting — opens move them up the ladder
03

CRM hygiene & lead resurrection engine

We dig through your CRM, flag the 6% that are actually warm based on email opens / site visits / search activity, and resurrect them with a tailored re-engagement sequence. Most agents recover 4-7 deals in the first 60 days.

  • Full CRM audit + cleanup (dedupe, retag, archive cold dead)
  • Engagement-score recalculation across last 12 months
  • Resurrection sequence for the top-scoring 6-10%
  • Weekly 'who got warm this week' digest to your phone
04

Past-client referral & anniversary engine

Every closed deal gets a 12-month nurture: handwritten-style anniversary text, market-update at month 6 and month 12, and a soft referral ask at the 18-month mark when they're chatting with friends about their house. Lifetime referral rate up 3x avg.

  • Auto-trigger from CRM 'closed' status
  • Handwritten-style SMS at 1mo, 6mo, 12mo, 18mo, 24mo
  • Local market update auto-personalized to their home
  • Soft referral ask windows with one-tap intro forwarding
4 steps. 2-3 weeks.

How we ship this.

01

CRM forensics

We open your CRM and find the leaks. Dead contacts that are actually warm. Duplicate records. Old leads with recent site activity. You see the lost-money map before we touch anything.

02

Voice + market mapping

We pull your past 30 messages, listen to a few buyer-call recordings, and write the new sequences in your actual voice. Plus we wire in your MLS area's market data so every drip feels local.

03

Build & connect

Wired into your existing real-estate CRM (Follow Up Boss, Sierra Interactive, kvCORE, BoomTown, Chime, LionDesk, Wise Agent). We don't make you migrate.

04

Live launch + 30-day tune

We turn on the listing blasts and resurrection sequence first (highest revenue). Then drip and referral engines week 2. We monitor live opens, replies, and showings booked for 30 days and tune.

90s

MLS hit → buyer SMS

6%

Of 'cold' CRM contacts resurrected into deals

3x

Past-client referral rate

From an operator
I had 1,200 'cold' contacts I hadn't touched in a year. NEX built the resurrection sequence in 11 days. First 30 days: 7 buyer reactivations, 2 listings signed, $34K in commission I'd already written off. The listing-alert system alone paid for the build in two weeks.
Sarah Mendez
Broker-Owner, Mendez Realty Group — Austin, TX
FAQ

Questions realtors actually ask us.

Yes — those are the three we integrate with most. We also support BoomTown, Chime, LionDesk, Wise Agent, REW, and most major real-estate CRMs. Our MLS integration works with Spark, RESO Web API, and most RETS feeds.

Ready to fix this?

Free 20-minute audit. We map your specific leak points, the exact systems that'd close them, and a 2-3 week build plan.

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